Jonathan Munoz
Product Designer
Born and raised in Mexico, I graduated from the University of Florida with a Master’s in Architecture where I honed my skills in design principles, developing visualizations, and implementing design concepts across multiple mediums and platforms. I am a Product designer, Architectural designer, Strength and Conditioning Coach, and Taco aficionado with over 8 years experience as a designer across multiple industries spanning from architecture, travel, health, fitness tech, sports tech, and sports booking.
Over the years as a designer I have embarked on a path that has led me through various professional contexts, which has cultivated my ability to navigate and adapt to complex systems, structures, and processes. My multidisciplinary background has uniquely equipped me to approach design challenges with creativity, adaptability, and a broad perspective, allowing me to develop impactful solutions that align with both business objectives and user needs. This same exposure to variety of industries and systems allows me to approach problems—whether in product, strategy, or growth—with insights drawn from varied contexts, ensuring thoughtful, innovative, and practical solutions. Some of my recent work is still NDA but I would be more than happy to discuss my work in a one-on-one meeting.
Experience:
Design
Freelance Designer
Leveraged design expertise to serve clients across various industries, focusing on establishing language consistency across brand identity, product, and marketing across print and digital design platforms. During my time as an independent freelance designer I have led product research mainly focusing on gathering data from user interviews, usability testing, A/B testing and competitive audits. I have also worked within B2B and B2C pre-seed to early stage startup and growth stage startups on multiple scale projects from developing a new brand identity utilizing color theory, and design principles in order to develop new logo, fonts, colors, and digital and print mockups incorporating an early stage design system to working within an established design system directly with Engineers, Lead Designers, Marketing teams, PMs, Directors of Product, Heads of Product, and CEOs optimizing product functionality and new features development to increase user retention and new user conversions across mobile and web.
Mathew Perry's FantasyLife
Product Designer
November 2024
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Mobile and Web Redesign: Redesigned UX/UI workflows and interactions for the three feature Fantasy Football tools and pages with heaviest user traffic to increase user interaction numbers and retention across FantasyLife mobile and web platforms
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Optimized existing Rankings and Start/Sit information by converting data tables and metrics representation into visuals up-to-date with UI sport and gaming trends.
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Redesigned Draft Champion Settings page and Draft Champion draft room page leveraging the large amount of data available to provide user most relevant information and link to active player profile pages or further relevant information gathered from several links in Fantasy hub.​
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August 2023 - August 2024
Product Designer
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User Retention Strategies: Collaborated closely with the Lead Product Designer and Product Director to identify and implement high-impact app and web features based on user behavior insights.
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A/B Testing and User Feedback: Conducted A/B testing and applied findings from user interviews, optimizing interfaces that improved click-through rates, user engagement, and subscription metrics.
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Asset Creation for Marketing Campaigns: Collaborated with marketing team to produce high-quality product assets and graphics for email campaigns, ad placement, and social engagement resulting in increased user interaction and improved response to feature announcements.
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New Features and Tools Optimization: Successfully led the design and development of multiple new features and existing high traffic tools optimization by integrating an iterative design that relied on wireframes, mockups, data collected from A/B testing and feedback gathered from user interviews, as well as stakeholders and PM's feedback.
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Paywall Optimization: Worked with product and engineering teams to enhance new subscriber conversion rates through MVP UX/UI improvements, paywall experience based on collected user interaction data across all platforms.
Pro Football Focus (PFF)
SMRT (formerly RxSMRT)
Founding Product Designer
September 2022 - August 2023
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Brand Identity Redevelopment: Defined typography, new logo, color schemes, and visual language, creating a cohesive and recognizable brand identity that appealed to target demographics within healthcare, fitness, and wellness sectors.
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Interface Design and Prototyping: Designed onboarding wireframes, workflows, automation, and prototypes to ensure seamless user experience across mobile and web platforms.
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Qualitative Research: Lead surveys, user interviews, and usability testing that informed key product MVP features, architecture, and application utilization goals.
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Insights Application: Developed diagrams, user personas, journeys, flows, and condensed design system positioning SMRT for early startup phase and 2nd Round of funding opportunities.
December 2022 - April 2023
Product Designer
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UI/UX Enhancements: Designed and prototyped client-facing dashboards to improve navigation and booking user experience, focusing on prioritizing user insights, marketing tools, and analytics.
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User Flow Optimization: Created comprehensive user flows to maximize engagement, reduce friction points, and streamline booking processes on B2C.
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Optimized Klerk users entry points to internal data and visualization of large databases to improve in-house sales and marketing performance.
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Testing and Iteration: Developed and tested mobile and desktop interfaces to refine features, ensuring consistency and alignment with user expectations.
Klerk
Jonathan Muñoz Performance
Marketing and Content Designer
January 2020 - October 2022
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Video Design: Filmed, edited, and managed video exercise library based on user insights and user interviews feedback.
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Marketing Strategy: Collaborated with consultant to develop marketing strategy based on user engagement analytics.
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Created targeted marketing content ads, product assets for email, web, and social media.
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Digital Asset Design: Created product assets and brand materials using Adobe Creative Suite, Figma, and Canva.
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Management: Managed social media presence and growth.
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Produced and distributed a bi-weekly newsletter.
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October 2017 - November 2019
Digital Designer
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Digital and Print Design: Created visually impactful product assets using Adobe Creative Suite, translating client ideas into compelling design concepts for presentations, marketing campaigns, and brand materials..
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Cross-Functional Collaboration: Partnered with in-house engineers, design team, and marketing teams to ensure design solutions aligned with client requirements and brand messaging.
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Project Management: Oversaw multiple clients' projects simultaneously, balancing quality with adherence to strict deadlines. Successfully delivered projects that led to positive client feedback and long-term business relationships.
The Brooklyn Studio
CWB Architects
Contributed as designer and managed multiple projects in new construction, renovation, commercial, and residential spaces ensuring alignment with client objectives and budget constraints, from initial concept through project completion. Delivered 3d and 2d visualizations, graphic assets, deck construction, and helped manage website.
Project Lead Designer and Manager
August 2015 - October 2017
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Client-Centric Solutions: Collaborated with engineers, contractors, and clients to deliver design solutions that effectively met both functional and aesthetic goals.
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Stakeholder Presentations: Created high-impact presentations and project decks for public hearings and meetings, effectively communicating design intentions to stakeholders.
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Project Management: Established project timelines, set clear metrics, and coordinated with cross-functional teams to ensure successful project execution.
KBJ Architects
Was brought in to take lead designer role for mainly large scale project -- taking the project from concept of initial design and ideation process through to construction documents, while also providing updated 3d renderings and illustrations of design proposals for deck presentations with clients and stakeholders.
Project Designer
November 2014 - August 2015
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Design Conceptualization: Simultaneously led preliminary design through construction documents creation for multiple projects.
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West Palm Beach Fourth District Court of Appeals​
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Orlando International Airport Renovation
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Feedback-Driven Iteration: Integrated client feedback into multiple design iterations to achieve functional and aesthetic alignment with client needs.
Kasper Architecture
Became the lead designer for my team where I focused on designing client-centered spatial experiences within various types of commercial and religious projects, integrating technology, contextual sensibility, brand values, and stakeholders priorities and design preferences.
Junior/Lead Designer
September 2013 - November 2014
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Design: Created spatial experiences to enhance brand representation, incorporating client feedback for optimal user journey flow.
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Strategic Ideation: Engaged in brainstorming sessions to enhance project concepts, aligning design solutions with client branding and objectives.
Additional Roles:
VFL Wolfsburg
In partnership with Chattanooga FC, VFL Wolfsburg runs several youth soccer clinics throughout the year for players who are part Chattanooga FC grass-roots program "The Foundation" and CFC academy players. The focus for the clinics revolves around player development -- technical and tactical development -- and coaching education through the implementation of VFL Wolfsburg player development curriculum.
Clinic Head Coach
September 2024
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Clinic Curriculum: Collaborated with staff on developing youth clinic soccer activities for ages of 6-15 and defining clinic goals.
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Training & Coaching: Worked closely with VFL Wolfsburg staff coaching each activity while remaining true to VFL Wolfsburg player development pedagogy.
Project Happy NYC
As one of the head coaches in the program, I oversaw the weekly and monthly programming, determined sessions progressions relevant to the different age groups, and I was one of three coaches in charge of running training sessions, which focused on utilizing grass-roots and youth level soccer activities as a medium for kids with autism and disabilities to improve physical health, social skills, technical skills, and proprioception development.
Volunteer Head Coach
March 2016 - October 2017
University of Florida
Supported undergraduate courses in architecture and design, contributing to academic development in both theoretical and practical areas.
Graduate Teaching Assistant
August 2011 - May 2013
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Curriculum Assistance: Developed the semester's design studio curriculum structure and progression based on University of Florida School of Design and Construction pedagogy emphasis and values, facilitated design critiques, and supported coursework for undergraduate students.
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Project Mentorship: Assisted students with individual project planning, design execution, and ideation, guiding their process to refine their work through constructive feedback and iterative design.
Achievements:
Built Projects
During my time working as an architectural designer I led projects as lead designer or contributed to different phases of design and construction -- ideation and research, creating construction documents, managing projects, coordinating schedules and contractors, holding meetings with stakeholders and contractors and engineers, developing visualizations and graphic assets, and overseeing construction.
Mission Nombre de Dios "Shrine of our Lady of La Leche"
St. Augustine, FL
JM Family Support Services Office Building
Jacksonville, FL
Assumption Catholic School
Jacksonville, FL
Holy Family Catholic Church Parish and Rector Hall
Jacksonville, FL
4th District Court of Appeals
West Palm Beach, FL
Bark NYC Offices
New York City, NY
The Cobble Hill House
Brooklyn, NY
Skills:
Software
Figma
Framer
Principle
Jira
Confluence
Adobe Suite
Sketch
Spline
Sketchup
Vectorworks
3dsMax
AutoCAD
REVIT
Rhino
Soft Skills
Prototyping
Multi-team collaboration
A/B Testing
User Interviews
Wireframing
Usability Testing
Project Management
Languages
Spanish - Native
English - Fluent
French - Intermediate conversational
Education:
University of Florida
Masters in Architecture
2011 - 2013
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Award: Earned the Alpha Rho Chi Award for thesis project
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Graduate Teaching Assistant: Designed curriculum for 1st year design studio. Assisted 1st year students with individual design project planning, design execution, and ideation, guiding their process to refine their work through constructive feedback and iterative design.
Bachelors of Design
2007 - 2011
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Teaching Assistant: Assisted 2nd year students with individual design projects, ideation, assembling, and Pin-up process.